答：全球热门租赁平台数据显示希腊冬季住房需求热度持续上升。
欧盟评论2024年10月：南方市场推动肩扛季节成功
Key Takeaways:
Europe's short-term rental market showed remarkable momentum in October,with demand surging 17.7%year-over-year and Southern destinations leading a wave of growth that lifted occupancy in 19 of the top 20 markets.
Strong shoulder season occupancy gave hosts more pricing power,with Spain and Greece demonstrating how robust demand enabled steadier rates through the summer-to-fall transition compared to 2022's steeper declines.
A clear shift toward luxury stays emerged this fall—as premium properties became more affordable in the shoulder season,travelers traded up,driving higher occupancy growth in upscale properties compared to budget options.
October knocked it out of the park this year.Demand nights reached 36.9 million,a 17.7%jump from last year and an impressive 31%increase from October 2019.February,March,and May are the only other months this year showing such strong growth compared to 2019.
Supply growth took its seasonal step back this October.Available listings reached 3.6 million—up 12%from last October but marking the slowest listing growth since January.This moderated supply growth,combined with strong shoulder season demand,pushed occupancy up 3.5%year-over-year.The strength of October's occupancy drove strong ADR and RevPAR growth,topped only by March when Easter gave metrics an extra lift.
关键要点：
10月份，欧洲短期租赁市场表现出显著的势头，需求同比激增17.7%，南部目的地引领了一波增长浪潮，在前20个市场中的19个市场中提高了入住率。
强劲的淡季入住率为东道主提供了更大的定价权，西班牙和希腊表明，与2022年的大幅下降相比，强劲的需求在整个夏秋过渡期实现了更稳定的房价。
今年秋天出现了向豪华住宿的明显转变——随着高端房产在淡季变得更加实惠，旅行者纷纷升级，与预算选择相比，高端房产的入住率增长更高。
今年十月，它被赶出了公园。需求夜数达到3690万，比去年增长17.7%，比2019年10月增长31%。与2019年相比，2月、3月和5月是今年唯一一个表现出如此强劲增长的月份。
今年10月，供应增长出现了季节性回落。可用房源达到360万套，比去年10月增长12%，但这是自1月以来最慢的房源增长。供应增长放缓，加上淡季需求强劲，使入住率同比增长3.5%。10月份入住率的强劲推动了ADR和RevPAR的强劲增长，仅在3月份达到顶峰，当时复活节给指标带来了额外的提升。
At a Glance:October 2024 STR Performance in Europe
Available listings totaled 3.6 million,up 12%year-over-year(YOY)
Demand reached 36.9 million,an increase of 17.7%YOY
Average daily rates(ADR)averaged€158,up 9.8%YOY
Average occupancy was 53%,up 3.5%YOY and up 13.2%compared to 2019
Revenue per Available Rental(RevPAR)increased 13.7%YOY to€84
Booked nights increased 17.7%YOY
概览：2024年10月STR在欧洲的表现
可用房源总计360万套，同比增长12%
需求3690万，同比增长17.7%
日均房价（ADR）平均为158欧元，同比增长9.8%
平均入住率为53%，同比增长3.5%，与2019年相比增长13.2%
每可用租金收入（RevPAR）同比增长13.7%，达到84欧元
预订晚数同比增长17.7%
Occupancy Up in 19 of the Top 20 European Countries
Southern Europe's charm proved irresistible this shoulder season.Among the top 20 European countries for STR demand,19 saw occupancy growth last month.With travelers chasing the last rays of the Mediterranean sun,Greece,Spain,and Croatia each saw occupancy growth above 6%.
Greece(+6.7%)
Spain(+6.3%)
Croatia(+6.0%)
Other top contenders for occupancy growth were Eastern European countries.October demand in all four countries below grew more than 20%YoY,paving the way for over 4%YoY occupancy growth.
Czech Republic(+5.0%)
Austria(+4.4%)
Hungary(+4.2%)
Poland(+4.1%)
Some markets faced headwinds despite healthy demand.Ireland and Belgium saw demand jump 13%year-over-year,yet occupancy barely moved,growing less than 1%.Meanwhile,Switzerland's occupancy declined as its 11.1%demand growth couldn't match the 13.2%rise in available listings.
Belgium(+0.8%)
Ireland(+0.1%)
Switzerland(-1.9%)
欧洲前20个国家中有19个国家的入住率上升
南欧的魅力在这个肩季证明是不可抗拒的。在STR需求量最大的20个欧洲国家中，有19个国家上个月的入住率有所增长。随着旅行者追逐地中海的最后一缕阳光，希腊、西班牙和克罗地亚的入住率均增长了6%以上。
希腊（+6.7%）
西班牙（+6.3%）
克罗地亚（+6.0%）
其他入住率增长的主要竞争者是东欧国家。以下四个国家的10月份需求同比增长超过20%，为同比超过4%的入住率增长铺平了道路。
捷克共和国（+5.0%）
奥地利（+4.4%）
匈牙利（+4.2%）
波兰（+4.1%）
尽管需求健康，但一些市场仍面临逆风。爱尔兰和比利时的需求同比增长13%，但入住率几乎没有变化，增长不到1%。与此同时，瑞士的入住率下降，因为11.1%的需求增长无法与13.2%的可用房源增长相匹配。
比利时（+0.8%）
爱尔兰（+0.1%）
瑞士（-1.9%）
October's Strong Occupancy Softens Late Summer Rate Drop
As peak season winds down after August,hosts typically adjust their rates downward.The size of these adjustments hinges on shoulder season occupancy—strong occupancy levels give hosts more room to maintain rates while softening demand often forces deeper discounts to stay competitive.
We looked at Spain for a great view of this pattern in action.The country has seen remarkable occupancy growth during shoulder season months this year,with February,March,May,and October all jumping more than 6%YoY and 14%above 2019 levels.October in particular was a standout month,with occupancy exceeding 2019 levels by 23%and 2023 levels by 6.3%.
10月强劲的入住率缓解了夏末房价的下跌
随着8月后旺季的结束，房东通常会下调房价。这些调整的规模取决于淡季的入住率——强劲的入住率为房东提供了更多的空间来维持房价，而需求疲软往往迫使更大的折扣以保持竞争力。
我们考察了西班牙，以期对这一模式有一个很好的了解。今年的淡季，该国的入住率出现了显著增长，2月、3月、5月和10月的入住率同比增长超过6%，比2019年的水平高出14%。10月尤其突出，入住率超过2019年23%，超过2023年6.3%。
Thanks to higher occupancy,Spanish hosts didn't need to drop their rates as deeply this shoulder season.Last year,ADRs in September were 12.5%lower than August and ADRs declined another 6%from September to October.This year,ADRs in September were only 10.3%lower than August and ADRs only declined 4.5%from September to October.
The smaller decline in shoulder season rates drove Spain's strong ADR growth.Because hosts didn't have to cut prices as deeply as they did last year,the gap between this October and last widened—pushing ADRs 13.6%higher than October 2022.
由于入住率更高，西班牙东道主在这个肩季不需要大幅降低房价。去年，9月份的ADR比8月份低12.5%，9月至10月的ADR又下降了6%。今年，9月份的ADR仅比8月份低10.3%，9月至10月的ADR仅下降了4.5%。
肩季费率的小幅下降推动了西班牙ADR的强劲增长。由于主办方不必像去年那样大幅降价，今年10月与去年的差距扩大了，使ADR比2022年10月高出13.6%。
Spain wasn't alone.Greece showed a similar pattern—rates declined 25%from August to October this year,compared to a steeper 29%drop in 2022.This trend played out across Europe's top 20 markets,where strong shoulder season occupancy helped hosts maintain steadier rates through the summer-to-fall transition.In fact,four of the top five countries for October occupancy growth saw notably smaller rate declines compared to last year's August-to-October drop.
西班牙并不孤单。希腊也表现出了类似的模式——今年8月至10月，利率下降了25%，而2022年的降幅更大，为29%。这一趋势在欧洲前20大市场都有所体现，在这些市场，强劲的淡季入住率帮助房东在夏秋过渡期间保持了更稳定的房价。事实上，与去年8月至10月的下降相比，10月份入住率增长前五位的国家中有四个国家的下降幅度明显较小。
There's another factor behind Europe's impressive rate growth in the last two months—travelers are treating themselves to more luxurious stays this fall.
Looking at YoY occupancy growth by price tier,we see that higher-end stays(upscale and luxury tier stays)have had stronger occupancy growth than lower-end stays(budget and economy tier stays)throughout this year.However,in September and October,we see a greater gap between higher-end and lower-end occupancy growth.
While high-end stays saw only slightly stronger occupancy growth in peak summer—outpacing lower-end stays by 1.4 to 2.6 percentage points in July and August—the gap widened significantly this fall.In September and October,higher-end stays pulled ahead by 3.6 to 3.8 percentage points,showing a clear preference for premium properties in the shoulder season.
Here's why this matters:As luxury properties become more affordable in the shoulder season,travelers appear to be trading up.Rather than booking budget stays,they're taking advantage of lower off-peak rates to experience premium properties—driving up occupancy at high-end rentals while widening the gap between luxury and budget bookings.We saw this same pattern back in March,suggesting this isn't just a fall phenomenon—travelers consistently gravitate toward luxury when shoulder season prices make it more accessible.
过去两个月欧洲令人印象深刻的增长率背后还有另一个因素——今年秋天，旅行者们正在享受更豪华的住宿。
从按价格层划分的同比入住率增长来看，我们看到今年高端住宿（高档和豪华层住宿）的入住率增长强于低端住宿（预算和经济层住宿）。然而，在9月和10月，我们看到高端和低端入住率增长之间的差距更大。
虽然高端住宿在夏季高峰期的入住率增长仅略高，在7月和8月比低端住宿高出1.4至2.6个百分点，但今年秋天这一差距明显扩大。9月和10月，高端酒店入住率领先3.6至3.8个百分点，表明在夏季明显更倾向于高端酒店。
这就是为什么这很重要：随着豪华房产在淡季变得更加实惠，旅行者似乎正在进行交易。他们没有预订经济型住宿，而是利用较低的非高峰房价来体验高端房产——在扩大豪华和经济型预订之间差距的同时，提高了高端租赁的入住率。我们在3月份也看到了同样的模式，这表明这不仅仅是一个秋季现象——当肩季价格使奢侈品更容易获得时，旅行者总是倾向于奢侈品。
Large European cities may still be working their way back to pre-pandemic demand levels,but shoulder season is emerging as their sweet spot for recovery.
October demand among the top 50 cities was up 8%versus 2019.The only other month this year that has seen comparable demand growth is May,where demand was up 7%from 2019.Meanwhile,October demand was up 17.2%YOY,in line with growth rates we’ve seen in the second half of the year.
欧洲大城市可能仍在努力恢复到疫情前的需求水平，但肩季正成为他们复苏的最佳时机。
10月份，前50大城市的需求比2019年增长了8%。今年唯一一个出现类似需求增长的月份是5月，需求比2019年增长了7%。与此同时，10月份的需求同比增长17.2%，与下半年的增长率一致。
Among the top 50 European cities,37 saw double-digit demand growth in October.
The top leaders saw demand up 25%or more YOY.Among them were several popular southern European beach destinations and three eastern European capitals.
Siracusa(+25%)
Warsaw(+25%)
Rome(+25%)
Bucharest(+28%)
Kraków(+29%)
Marbella(+30%)
Málaga(+31%)
Milan(+35%)
Dubrovnik(+37%)
The October surge wasn't universal.Of Europe's top 50 cities,13 either saw modest growth below 10%or experienced demand declines compared to last year.
In cities like Lyon or Bordeaux,caps on the number of days short-term rentals can take in guests and lagging travel demand have had a large impact on growth.Meanwhile,in Barcelona and Amsterdam,strict STR regulations have limited supply growth and suppressed demand growth.
在欧洲前50大城市中，10月份有37个城市的需求增长了两位数。
高层领导人看到需求同比增长25%或更多。其中包括几个受欢迎的南欧海滩目的地和三个东欧首都。
锡拉库扎（+25%）
华沙（+25%）
罗马（+25%）
布加勒斯特（+28%）
克拉科夫（+29%）
马贝拉（+30%）
马拉加（+31%）
米兰（+35%）
杜布罗夫尼克（+37%）
10月份的激增并不普遍。在欧洲排名前50的城市中，有13个城市的增长率低于10%，或者与去年相比需求下降。
在里昂或波尔多等城市，短期租赁可以容纳客人的天数受到限制，滞后的旅游需求对增长产生了很大影响。与此同时，在巴塞罗那和阿姆斯特丹，严格的STR法规限制了供应增长，抑制了需求增长。
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